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MARTIALFORCE.COM
PRESENTS
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7 Ancient Secret Referral Tactics
BY RICHARD HACKWORTH |
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Ok, so they aren't ancient, and the truth is they aren't secret either, but they do work, and work very well!
Here are 7 referral tactics that you should be using right now to grow your martial arts school. Make sure that you have plenty of referral cards available for your students to give out and then apply these seven tactics to your martial arts business.
Martial Arts Referral Tactic # 1 – If you want referrals, you have to ask.
If you do a great job delivering results and creating an experience for your students you’ll find that many of them really do want to give you referrals…but you still have to lead the way and ask.
You can’t trust that your students are going to send you business – but if you step up and ask many will!
Martial Arts Referral Tactic # 2 – Over-deliver every day.
To generate referrals you need to be Referral-Worthy. You have to be more than just an average Sensei. You have to do more than show up, shout orders and count reps in Japanese. You have to go above and beyond to turn your students into Raving Fans. If you do – they will TALK ABOUT YOU.
Martial Arts Referral Tactic # 3. Pay them.
Hey, running a business isn’t free and neither is acquiring new students. Pay your students for referrals with cash, services and other rewards. Paying for referrals beats the heck out of paying for ads that offer no guarantee to even generate a call. Unlike those worthless local newspaper and coupon book ads, this way you only pay for sign-ups.
Martial Arts Referral Tactic # 4. Join a networking group.
Networking groups are great places to meet new people and to increase your referral network. The Chamber of Commerce is a great place to start. They offer you an opportunity to share the benefits of your business, build relationships and grow your martial arts school. Take advantage of them.
Martial Arts Referral Tactic # 5. Work your network.
You already know 100, 200, maybe even 300 people. There is probably at least one person in your life that could open doors that would transform your martial arts school.
Are you regularly in communication with them? Contact the members of your network. See how you can be of help to them. Follow up. Your school newsletter is a great way to stay in contact without being intrusive. For and example of a great school newsletter visit www.americandragononline.com and sign up for our free newsletter.
Martial Arts Referral Tactic # 6. Give referrals.
If you give without looking for some sort of immediate payoff – you’ll eventually get back what you give and then some. So start looking for ways you can help others. It will pay off – I promise.
Martial Arts Referral Tactic # 7. Team up.
Partner up with other businesses that provide complimentary products and services to the same target market that you do. It goes back to #6 – find ways you can bring value to other business owners and soon you’ll display the value you can offer to their clients, customers or patients. Start with any of your own students who own a business.
Referral marketing is the best way to grow your business – but don’t mistake it for a passive way to grow it. Work these fitness referral tactics and others like Transformation Contests & Referral Contests and your business will explode right before your eyes.
To Your Health, Wealth, and Success, Richard Hackworth
About the author: Richard Hackworth is a multi-school owner with over twenty years in the martial arts teaching industry. He is the host of the "World Martial Arts TV and Radio Shows" and one of the world's leading Korean martial arts experts. He can be reached via his website at www.worldmartialartsmedia.com .
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